BA Hons Visual Communication through Digital Media

What is the Course About?

The Visual Communication degree provides opportunities to work with a range of creative media including graphics, contemporary art, illustration, crafts, fashion, animation, and photography. It encourages innovation and enables you to achieve depth of understanding in your specialist area of interest within traditional media (e.g., ceramics, drawing, painting, photography, film, and printmaking) as well as in digital technologies and practices.

What subjects will I study?

The degree allows you to investigate and develop your own ideas, interests, strengths, and artistic aspirations. You will undertake ‘real life’, imaginative project work. Team-working, entrepreneurship and networking will enable you to develop professional insights that will greatly enhance your employability or prepare you to start up your own creative enterprise.

The programme will develop your skills in a range of media and will include creative strategies to problem solving and collaborative working. You will also learn to consider audiences, opportunities, and potential clients. In the final year you will negotiate your own projects and a personal career plan, developing your own creative identity through making art and design work of publication and exhibition quality. The programme is flexible, with an underlying philosophy of self-directed learning that is managed and supervised through tutorial guidance.

The programme is devised so that studio modules are delivered alongside relevant theory. You will develop both practical and intellectual skills, as well as an entrepreneurial spirit, that will equip you to set up creative enterprises and forge routes into industry, research, or post-graduate education.

What are my progression and career options?

Graduates may expect to gain employment as freelance practitioners or pursue careers that cross the traditional boundaries of graphic design, illustration, contemporary arts, photography, advertising, corporate identity, animation, multimedia, web-design, publishing, and art direction.

Graduates often go on to postgraduate study, progressing to a wide range of Masters’ subjects or teacher training qualifications.

We also provide support for graduates starting out in the creative industries, through our graduate progression scheme, which gives you access to the facilities at UCM and allows you to build up your practice, develop a business, and network with other emerging artists in a thriving creative hub.

How will I be assessed?

The Visual Communication programme runs over three academic years. Students normally register for modules amounting to 120 credits each year.

Work is assessed through documented tutorials, presentations, and written assignments. Some modules include an element of peer assessment. Assessment includes coursework for each module. This could be logbooks, sketchbooks, written assignments, contextual journals, artwork in many formats, portfolios, presentations, and dissertations.

Entry requirements

Applicants should ideally have a Foundation Diploma in Art and Design, an Extended Diploma in related art, design and media subjects, or have completed an Access to Higher Education course in Art and Design. Students applying directly from A-level will be considered. However, a Foundation Diploma in Art and Design may be recommended as a prerequisite to entry onto the degree.

A minimum of 96 UCAS points is generally required, as is a good GCSE profile, including English Language, minimum grade C/4.

All applicants must present a comprehensive portfolio of art, design and/or media work that demonstrates their creative and practical skills, as well as an intellectual and enthusiastic engagement in the practice of art, design and/or media.