Strategy without execution is useless—Execution without strategy is aimless.” - Morris Chang
The module is designed to provide an insight into key issues in the principles and application of business strategy and planning techniques so that the learner is able to improve their personal performance and their contribution to ongoing operations, and to continuous business improvement and innovation, typically in a public service or business environment. It includes:
- Why do we need business strategy and planning?
- Models for strategy development – commercial and public sector perspectives
- Identifying business planning issues – environment, stakeholders, organisational capability
- Developing a framework of aims and objectives
- Formulating and appraising proposals
- Specifying a performance management system
- Performance measurement and the balanced scorecard
- Engaging with bidding processes and stakeholders