The Isle of Man: all dressed up but nowhere to go. Can place branding and marketing strategies help turn around the fortunes of the Isle of Man? Register your interest here!
After almost two decades as a Senior Manager mostly in airlines, with an excellent track record in revenue, distribution, digital marketing and information management, Dr Florida Clements moved into academia and education as the pathway that would enable her to share experiences with the young and talented, and contribute to knowledge creation through research in business and management.
What is the talk about?
The IoM government has undertaken three major branding campaigns from 2003 until 2018 in order to showcase the Island as an ideal place to work and live to talented people and entrepreneurs.
The results of the campaigns: no one knows. The research focuses on exploring the sustainability of the current IoM brand identity and the potential place brand strategies that could help with attracting talent and businesses.
Join us on Zoom on 12th January, 6pm for this interesting discussion